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Phillies Use Loaded Tickets on Uptix Mobile Ticketing..

Posted by Sonya Hoshmand
DALLAS, TX – Givex®, the global cloud-based customer engagement solution that encompasses leading loyalty and gift card solutions, will expand its functionality with the Philadelphia Phillies and Major League Baseball (MLB) in the 2018 season to build on successful fan engagement events held during the 2017 season. The announcement continues the Phillies’ five-year relationship with Givex’s Uptix mobile ticketing platform, which provides stored value that can be sent directly to fans on their..
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Topics: News, Event Ticketing

Shopping for a POS? 6 mistakes to avoid that will cost you..

Posted by Sonya Hoshmand
A POS system is a key component of your business management tools and critical for the efficiency of your business operations.  By planning, evaluating and assessing your business requirements, implementation process and organizational constraints ahead of time, you can avoid incremental cost further down the road.       Here are the most common mistakes buyers are making when choosing a POS for their business. Avoiding them will lead to a well integrated business strategy that fits with your..
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Topics: Point of Sale

3 POS Malware To Watch Out For

Posted by Sonya Hoshmand
The threat to credit card and other information stored on a POS is always present and always evolving. Know that your POS is an especially attractive target for cyber thieves. Stolen credit card info has a limited shelf life as credit card companies quickly identify suspicious spending. As such, thieves are always on the lookout for new numbers and a POS is an optimal place for them to mine. In fact a 2015 report stated that the estimated financial loss from 700 million compromised records was..
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Topics: Point of Sale

Amaze Your Customers with These Loyalty Program Techniques

Posted by Sonya Hoshmand
You have a loyalty program. What’s next? With 83 percent of consumers saying they belong to at least one loyalty program it is important to make sure your loyalty program stands out from the crowd. In the United States of America alone consumers have 29 loyalty program memberships per household. As such you may be wondering how to jazz up your loyalty program or may be looking for the best implementation techniques.
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Topics: Loyalty

4 Lessons from the Starbucks Rewards Program Changes

Posted by Sonya Hoshmand
The Starbucks loyalty program is incredibly popular (with 11.1 million active program members as of January 2016), and it’s frequently referenced as the mobile payments success story for brands (the mobile ordering app accounts for 6 million orders a month).  Based on the program’s success and popularity, it came as quite a surprise when the multi-billion dollar coffee chain announced sweeping changes to its widely acclaimed My Starbucks Rewards loyalty program.  Change is always difficult, but..
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Topics: Loyalty

Using Gamification for Customer Engagement

Posted by Sonya Hoshmand
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Using Gamification for Customer Engagement (POS Security..

Posted by Sonya Hoshmand
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Givex and Linx Secure Partnership

Posted by Sonya Hoshmand
The companies have come together to provide proven tools to the Brazilian market, that help businesses better understand and service their customers through Gift Card and Loyalty programs. NEW YORK, January 18, 2016:   Givex, a pioneering global company in the gift card and loyalty program industry, and Linx, a leading Brazilian provider of management software solutions for retail, announce a partnership that aims to help the Brazilian market in its customer acquisition and retention..
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Topics: News

Tech Trends for Your Business in 2016

Posted by Sonya Hoshmand
The rate of technological change is even more daunting than ever and has even greater repercussions on the way businesses operate and interact with their customers. With each year comes a host of new services, new tools, and new disruptions to the market. With our experience helping translate technology into practical business solutions, here are our predictions for how new technology will shape 2016 for enterprise .  Mobile POS Systems Fed up with legacy infrastructure that is expensive to..
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Topics: Point of Sale, Gift Cards