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Bryan Wang

Recent Posts

3 POS Malware To Watch Out For

Posted by Bryan Wang
The threat to credit card and other information stored on a POS is always present and always evolving. Know that your POS is an especially attractive target for cyber thieves. Stolen credit card info has a limited shelf life as credit card companies quickly identify suspicious spending. As such, thieves are always on the lookout for new numbers and a POS is an optimal place for them to mine. In fact a 2015 report stated that the estimated financial loss from 700 million compromised records was..
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Topics: Point of Sale

Amaze Your Customers with These Loyalty Program Techniques

Posted by Bryan Wang
You have a loyalty program. What’s next? With 83 percent of consumers saying they belong to at least one loyalty program it is important to make sure your loyalty program stands out from the crowd. In the United States of America alone consumers have 29 loyalty program memberships per household. As such you may be wondering how to jazz up your loyalty program or may be looking for the best implementation techniques.
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Topics: Loyalty

4 Lessons from the Starbucks Rewards Program Changes

Posted by Bryan Wang
The Starbucks loyalty program is incredibly popular (with 11.1 million active program members as of January 2016), and it’s frequently referenced as the mobile payments success story for brands (the mobile ordering app accounts for 6 million orders a month).  Based on the program’s success and popularity, it came as quite a surprise when the multi-billion dollar coffee chain announced sweeping changes to its widely acclaimed My Starbucks Rewards loyalty program.  Change is always difficult, but..
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Topics: Loyalty

Using Gamification for Customer Engagement

Posted by Bryan Wang
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Using Gamification for Customer Engagement (POS Security..

Posted by Bryan Wang
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Givex and Linx Secure Partnership

Posted by Bryan Wang
The companies have come together to provide proven tools to the Brazilian market, that help businesses better understand and service their customers through Gift Card and Loyalty programs. NEW YORK, January 18, 2016:   Givex, a pioneering global company in the gift card and loyalty program industry, and Linx, a leading Brazilian provider of management software solutions for retail, announce a partnership that aims to help the Brazilian market in its customer acquisition and retention..
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Topics: News

Tech Trends for Your Business in 2016

Posted by Bryan Wang
The rate of technological change is even more daunting than ever and has even greater repercussions on the way businesses operate and interact with their customers. With each year comes a host of new services, new tools, and new disruptions to the market. With our experience helping translate technology into practical business solutions, here are our predictions for how new technology will shape 2016 for enterprise .  Mobile POS Systems Fed up with legacy infrastructure that is expensive to..
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Topics: Point of Sale, Gift Cards

A 5 Minute Primer on Mobile Payments

Posted by Bryan Wang
Right now, mobile payments account for $50 billion in sales, compared to $2.7 trillion for credit card payments - However, projections by payment processor Worldpay indicate that by 2019 the situation will have reversed. With that kind of forecast, it’s no wonder that Walmart just launched Walmart Pay. It’s an addition to the store’s mobile app that enables customers to load their credit, debit and Walmart gift cards onto their phones for payment in-store. At checkout, the terminal will..
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Topics: Gift Cards

How Your Business Can Transition to MPOS

Posted by Bryan Wang
Firstly Why MPOS? Adaption to and implementation of mobile point of sale (MPOS) systems is on the rise. MPOS sales are forecasted to be growing 380% between 2013 and 2017, with it being predicted that by 2019 mobile systems will account for 46% of the overall POS sector. And this growth is spurred with good cause. Integration of the MPOS system with back-end merchandise, inventory and CRM systems arm sales associates with the capabilities and information they need to drive sales and improve..
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Topics: Point of Sale