Every decision matters, especially when you are a small business owner. Who to hire, what marketing strategy to deploy, what location to choose, to name a few, all have an important impact on your potential for future success. You want to maximize your chances of making a profit so you can build a thriving business. But even with the perfect location, great website, trendy Facebook page etc. in place are you truly ready to maximize the chances of making sales? If you want increased profit..