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How to Market Your Restaurant Chain on Social Media

Posted by Bryan Wang
Ready, set, go! You’re almost ready to enter the world of social media. Or you may be revamping your existing social media presence.  You have dreams of the droves of people eagerly lining up for a table outside your locations and fantasies about the food fans you’ll amass through your social media marketing efforts. This is a good idea as even the perfect locations, well-trained staff and carefully curated menu can let you down without the proper marketing plan . More fundamentally, think of..
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Topics: Gift Cards

Why a Small Business Should Have a Gift Card Program

Posted by Bryan Wang
Every decision matters, especially when you are a small business owner. Who to hire, what marketing strategy to deploy, what location to choose, to name a few,  all have an important impact on your potential for future success. You want to maximize your chances of making a profit so you can build a thriving business. But even with the perfect location, great website, trendy Facebook page etc.  in place are you truly ready to maximize the chances of making sales? If you want increased profit..
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Topics: Gift Cards

Here Are the Top Payment Industry Trends So Far

Posted by Bryan Wang
With mobile payments, Apple Pay and Bitcoin being hot topics of discussion both online and offline, the present and future of payments is getting ever more attention and interest. The global payments industry is one that is innovating, evolving and adapting at a rapid pace. Here we go through the top payment industry trends for 2015 so far.
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Topics: Gift Cards

Plastic Gift Cards and E-Gift Cards – The Truth

Posted by Bryan Wang
As a merchant you may have implemented a plastic gift card program and are now hearing about the popularity of e-gift cards as well. Do not think that your plastic gift card program is archaic or out of style. Instead note that an e-gift card program can enhance and work well with the plastic gift card program you already have in place. Here we go over how both types of gift card programs differ and compare and contrast the two, helping you stay informed on the differences and benefits between..
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Topics: Gift Cards

What To Do About Omni-Channel Shoppers

Posted by Bryan Wang
It is increasingly prevalent these days to see a shopper purposefully enter your store, pick up your product, examine it and then leave. Odds are that this shopper wanted to check out a product in person before buying it online, most likely with a competitor. This is called show-rooming – when a consumer visits a store to look at the physical product and then buys that same product for a cheaper price online from another merchant. 41% of those who showroom buy from a competitor. In fact 50% of..
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Topics: Gift Cards

You’re Attending a Trade Show – Now What?

Posted by Bryan Wang
You’ve signed up to attend a really promising or even famous trade show. You’ve got your business cards ready and the date marked. But it’s not enough to just show up. To get the most out of the trade show experience for yourself, your company and even your personal brand you have to try and stand out from the crowd and employ some effective trade show optimization strategies.
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Topics: Point of Sale, Loyalty, Gift Cards, News

Four Ways to Drive Gift Card Sales on Mother’s Day

Posted by Bryan Wang
Don’t forget to call Mom. On Mother’s Day a phone call is the most popular form of communication with Mothers, with 43% calling on that day. But what about the all important gift? The one that says, ‘I love and appreciate you’. Not only to Mom, but to Dad too on Father’s Day? Perhaps surprisingly the most popular gift option for Mothers is not a spa day or flowers. It is gift cards with 19% of respondents in a survey stating that they would prefer to receive gift cards on Mother’s Day...
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Topics: Gift Cards

Why Your Customer Will Want to Buy a Gift Card

Posted by Bryan Wang
You’ve read all about how booming gift cards sales are, a $100 billion business, and seen the numbers that attest to gift cards’ popularity with consumers. But you’re still not convinced to offer them to your customers yet. You may be wondering if your gift card program will be successful. Looking at the findings of a *gift card survey there are some facts that can tell you why and when and with who your gift card program will be successful.
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Topics: Gift Cards

How These 6 Retail Tech Innovations Affect Your Business

Posted by Bryan Wang
Consumers are now, in 2015, more informed, mobile and socially- connected than ever. In 2014 actual store visits declined by 14.6 percent and data suggests that those who did go to stores research their purchases heavily online first before visiting a brick and mortar location. In 2013 online orders increased 63% during the holiday season compared to the previous year, with 20% of holiday sales and 25% of Thanksgiving and Black Friday sales made on mobile devices. So what do these stats mean?..
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Topics: Point of Sale, Loyalty, Gift Cards