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A 5 Minute Primer on Mobile Payments

Posted by Bryan Wang
Right now, mobile payments account for $50 billion in sales, compared to $2.7 trillion for credit card payments - However, projections by payment processor Worldpay indicate that by 2019 the situation will have reversed. With that kind of forecast, it’s no wonder that Walmart just launched Walmart Pay. It’s an addition to the store’s mobile app that enables customers to load their credit, debit and Walmart gift cards onto their phones for payment in-store. At checkout, the terminal will..
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Topics: Gift Cards

What You Need to Modernize Your Coupons

Posted by Bryan Wang
It’s time to re-think, re-conceptualize and re-launch your coupon program. Coupons aren't about paper cut-outs from flyers anymore.  They’ve gone digital and social, with measurable results and important customer data attached.  In fact a recent study revealed that 73% of American women have printed out a coupon from a website and 53% of consumers have used discount deals sites like Groupon and LivingSocial. Coupons in general are still very popular one study reporting that 93% of Americans use..
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Topics: Gift Cards

2015 Holiday Shopping Trends - How Your Customers Will Be..

Posted by Bryan Wang
With omni-channel shopping, competition from online retailers and an increased emphasis on saving, attracting holiday shoppers is more complex than ever.  Here are predicted trends for 2015 holiday shopping based on how consumers behaved in past years. These are the ways in which consumers will most likely interact with your brand this holiday shopping season! Use these insights to shape your holiday retailing strategy this year!
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Topics: Loyalty, Gift Cards

4 Things To Know About Black Friday 2015

Posted by Bryan Wang
Black Friday and by extension Cyber Monday are important opportunities to grow sales. But with the changing retail landscape where omnichannel and online shopping have seemingly taken over you may be wondering how to approach the Black Friday/Cyber Monday shopping events. Read on to learn about the latest trends and developments in the world of Black Friday and Cyber Monday retailing!
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Topics: Gift Cards

How to Get Millennials to Shop With You

Posted by Bryan Wang
Black Friday and by extension Cyber Monday are important opportunities to grow sales. But with the changing retail landscape where omnichannel and online shopping have seemingly taken over you may be wondering how to approach the Black Friday/Cyber Monday shopping events. Read on to learn about the latest trends and developments in the world of Black Friday and Cyber Monday retailing!
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Topics: Loyalty, Gift Cards

How to Get a Gift Card Program Ready for Holiday Season 2015

Posted by Bryan Wang
Summer is just coming to an end and the holiday season will soon be upon us. Whether you’re a small, medium or large business now is the time to start thinking about your 2015 holiday season gift card program – both plastic and e-gift card.
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Topics: Gift Cards

Givex Soars to New Heights with Delta Air Lines and UATP

Posted by Bryan Wang
Givex can now provide airlines with gift card programs via partnership with UATP! Read on to learn more.
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Topics: Gift Cards, News

How to Market Your Restaurant Chain on Social Media

Posted by Bryan Wang
Ready, set, go! You’re almost ready to enter the world of social media. Or you may be revamping your existing social media presence.  You have dreams of the droves of people eagerly lining up for a table outside your locations and fantasies about the food fans you’ll amass through your social media marketing efforts. This is a good idea as even the perfect locations, well-trained staff and carefully curated menu can let you down without the proper marketing plan . More fundamentally, think of..
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Topics: Gift Cards

Why a Small Business Should Have a Gift Card Program

Posted by Bryan Wang
Every decision matters, especially when you are a small business owner. Who to hire, what marketing strategy to deploy, what location to choose, to name a few,  all have an important impact on your potential for future success. You want to maximize your chances of making a profit so you can build a thriving business. But even with the perfect location, great website, trendy Facebook page etc.  in place are you truly ready to maximize the chances of making sales? If you want increased profit..
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Topics: Gift Cards