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Amaze Your Customers with These Loyalty Program Techniques

Posted by Sonya Hoshmand
You have a loyalty program. What’s next? With 83 percent of consumers saying they belong to at least one loyalty program it is important to make sure your loyalty program stands out from the crowd. In the United States of America alone consumers have 29 loyalty program memberships per household. As such you may be wondering how to jazz up your loyalty program or may be looking for the best implementation techniques.
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Topics: Loyalty

4 Lessons from the Starbucks Rewards Program Changes

Posted by Sonya Hoshmand
The Starbucks loyalty program is incredibly popular (with 11.1 million active program members as of January 2016), and it’s frequently referenced as the mobile payments success story for brands (the mobile ordering app accounts for 6 million orders a month).  Based on the program’s success and popularity, it came as quite a surprise when the multi-billion dollar coffee chain announced sweeping changes to its widely acclaimed My Starbucks Rewards loyalty program.  Change is always difficult, but..
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Topics: Loyalty

Using Gamification for Customer Engagement

Posted by Sonya Hoshmand
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Using Gamification for Customer Engagement (POS Security..

Posted by Sonya Hoshmand
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

2015 Holiday Shopping Trends - How Your Customers Will Be..

Posted by Sonya Hoshmand
With omni-channel shopping, competition from online retailers and an increased emphasis on saving, attracting holiday shoppers is more complex than ever.  Here are predicted trends for 2015 holiday shopping based on how consumers behaved in past years. These are the ways in which consumers will most likely interact with your brand this holiday shopping season! Use these insights to shape your holiday retailing strategy this year!
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Topics: Loyalty, Gift Cards

What Your Brand Marketing Strategy May Be Missing

Posted by Sonya Hoshmand
The only constant in marketing is that change is constant.  With new techniques, trends, tools and best practices always emerging it is important for a brand marketer to stay on top of the latest developments. Remember audience preferences are always evolving.  With 2016 on the horizon your company marketing team may be gearing up to renew and re-jig the corporate marketing strategy. It’s important to focus on content marketing as a part of your brand marketing strategy as the creation of..
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Topics: Loyalty

Your Hotel Loyalty Program – What You Need to Know

Posted by Sonya Hoshmand
Hotel guests and business and leisure travelers alike are continually on the lookout for excellent service, amenities and experiences from their hotel of choice. For the modern traveller hotel loyalty programs have very much become part of this desire, with specialized offers, membership perks and VIP treatment all being sought after by potential guests. A hotel loyalty program can benefit you the hotelier as well. In fact hotel loyalty programs can be very effective in attracting customers and..
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Topics: Loyalty

Why Your Native Mobile App Could Be a Big Mistake

Posted by Sonya Hoshmand
Your brand may be thinking it is time to launch your very own native app. After-all every consumer seems to be on their apps via their smartphones and you want to get in on this popular trend.  Definition: A native mobile app is installed on the device (i.e. smartphone or tablet) itself with access to its features and functions. It is built using the device’s native programming language and only run on their designated platform. As such Android apps can’t run on iOS, iOS apps can’t run on..
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Topics: Loyalty

Get More Customers for Your Restaurant

Posted by Sonya Hoshmand
Consumer preferences and wants in regards to their restaurant dining options have gone through a significant transformation. These changing preferences have impacted food culture in such a way that the wise restaurateur has to re-assess how their brand is being presented to the world as well as re-evaluate their menu items. Here we go over the current trends in the food world and link them to what you can do to attract customers and patrons to your establishment.  Consider these tips in your..
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Topics: Loyalty