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Get More Customers for Your Restaurant

Posted by Bryan Wang
Consumer preferences and wants in regards to their restaurant dining options have gone through a significant transformation. These changing preferences have impacted food culture in such a way that the wise restaurateur has to re-assess how their brand is being presented to the world as well as re-evaluate their menu items. Here we go over the current trends in the food world and link them to what you can do to attract customers and patrons to your establishment.  Consider these tips in your..
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Topics: Loyalty

How to Get Millennials to Shop With You

Posted by Bryan Wang
Black Friday and by extension Cyber Monday are important opportunities to grow sales. But with the changing retail landscape where omnichannel and online shopping have seemingly taken over you may be wondering how to approach the Black Friday/Cyber Monday shopping events. Read on to learn about the latest trends and developments in the world of Black Friday and Cyber Monday retailing!
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Topics: Loyalty, Gift Cards

Top Website Design Trends for 2016

Posted by Bryan Wang
It’s already time to think about 2016. Especially if you’re thinking of redesigning your brand’s website or just implementing a few tweaks.  Here are some key web design trends – some new and some a continuation from 2015.
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Topics: Loyalty

Is Content King? Using Content Marketing for Business Growth

Posted by Bryan Wang
Content marketing is defined as the creation and distribution of valuable, relevant, and consistent content to drive profitable customer action and to attract and retain target audiences. It is used in the context of a strategic marketing approach.  Still unclear as to what content marketing is?
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Topics: Loyalty

Your Omnichannel Loyalty Strategy - Use These Steps

Posted by Bryan Wang
Here’s what omnichannel loyalty is and why it matters for your business: Definition – Your customers now expect you to know who they are, what they have purchased and their preferred methods of interacting with you, while at the same time not wanting your business to compromise their security or privacy. Omnichannel loyalty programs address this expectation as they deliver engagement via multiple channels to meet the needs of each customer via their individual preferences.
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Topics: Loyalty

You’re Attending a Trade Show – Now What?

Posted by Bryan Wang
You’ve signed up to attend a really promising or even famous trade show. You’ve got your business cards ready and the date marked. But it’s not enough to just show up. To get the most out of the trade show experience for yourself, your company and even your personal brand you have to try and stand out from the crowd and employ some effective trade show optimization strategies.
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Topics: Point of Sale, Loyalty, Gift Cards, News

What To Do Once You Have a Loyalty Program

Posted by Bryan Wang
You have started a loyalty program. Now what? Whether you are a big, medium or small business opting to implement a loyalty program was a very good decision to make. According to a new survey enrollment levels for consumer loyalty programs are at an all-time high. A third of those surveyed revealed that they were loyal to a brand because of its loyalty program, while 70% stated that they modified when and where they shopped according to the potential points they could earn. For more on why to..
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Topics: Loyalty

Top Five Ways Loyalty Programs Make You Money

Posted by Bryan Wang
‘I already have customers. Why should I bother with a loyalty program?’ you may be thinking. Beyond offering your customers an incentive to return to your locations to make repeat purchases, there are a lot of reasons why you should implement a loyalty program and make sure your POS is integrated to process loyalty programs. The current state of the marketplace warrants the need for obtaining and retaining customer loyalty; in today’s environment customers are more demanding, competition is..
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Topics: Loyalty

How These 6 Retail Tech Innovations Affect Your Business

Posted by Bryan Wang
Consumers are now, in 2015, more informed, mobile and socially- connected than ever. In 2014 actual store visits declined by 14.6 percent and data suggests that those who did go to stores research their purchases heavily online first before visiting a brick and mortar location. In 2013 online orders increased 63% during the holiday season compared to the previous year, with 20% of holiday sales and 25% of Thanksgiving and Black Friday sales made on mobile devices. So what do these stats mean?..
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Topics: Point of Sale, Loyalty, Gift Cards