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Tips to Boost your Valentine's Day Sales

Posted by Bruno Winkelmann
Nowadays, besides giving gifts to significant others only, we also include our family members and close friends in Valentine's Day, turning this holiday into one of the most celebrated times of the year as well as one of the biggest spending days. At the top of the chart, North Americans are the ones going full speed towards this day. Expected to spend over $19 billion in 2018, American shoppers are craving different ideas, scavenging the web and malls for great promotions to make this one of..
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Topics: Loyalty, Gift Cards

E-Gift Cards, Customized Loyalty Programs: What Are You..

Posted by Sonya Hoshmand
As the New Year brings in new ambitions and milestones to be accomplished, it’s time to understand elements and trends that will aid you in achieving your goals this year. Whether you are running a restaurant or working in a retail store, keep the momentum going with the following New Year’s resolutions for your business.
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Topics: Loyalty, Gift Cards

Don’t Get Trampled at This Year’s Black Friday Sale. Here..

Posted by Sonya Hoshmand
It’s that time of the year again, where the whispers of Christmas carols begin to fill the air and deal-crazed shoppers are out to roam the streets. Over the years, Black Friday has become a time of excitement, unbelievable offers and a bigger turn out than the previous years. It has been projected that total spending this year will be $630 billion. One can say it is a kick starter for the holiday season. But don’t stress, here are 5 ways that Givex products will help you survive either your..
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Topics: Point of Sale, Loyalty, Gift Cards

Amaze Your Customers with These Loyalty Program Techniques

Posted by Bryan Wang
You have a loyalty program. What’s next? With 83 percent of consumers saying they belong to at least one loyalty program it is important to make sure your loyalty program stands out from the crowd. In the United States of America alone consumers have 29 loyalty program memberships per household. As such you may be wondering how to jazz up your loyalty program or may be looking for the best implementation techniques.
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Topics: Loyalty

4 Lessons from the Starbucks Rewards Program Changes

Posted by Bryan Wang
The Starbucks loyalty program is incredibly popular (with 11.1 million active program members as of January 2016), and it’s frequently referenced as the mobile payments success story for brands (the mobile ordering app accounts for 6 million orders a month).  Based on the program’s success and popularity, it came as quite a surprise when the multi-billion dollar coffee chain announced sweeping changes to its widely acclaimed My Starbucks Rewards loyalty program.  Change is always difficult, but..
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Topics: Loyalty

Using Gamification for Customer Engagement

Posted by Bryan Wang
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Using Gamification for Customer Engagement (POS Security..

Posted by Bryan Wang
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

2015 Holiday Shopping Trends - How Your Customers Will Be..

Posted by Bryan Wang
With omni-channel shopping, competition from online retailers and an increased emphasis on saving, attracting holiday shoppers is more complex than ever.  Here are predicted trends for 2015 holiday shopping based on how consumers behaved in past years. These are the ways in which consumers will most likely interact with your brand this holiday shopping season! Use these insights to shape your holiday retailing strategy this year!
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Topics: Loyalty, Gift Cards

What Your Brand Marketing Strategy May Be Missing

Posted by Bryan Wang
The only constant in marketing is that change is constant.  With new techniques, trends, tools and best practices always emerging it is important for a brand marketer to stay on top of the latest developments. Remember audience preferences are always evolving.  With 2016 on the horizon your company marketing team may be gearing up to renew and re-jig the corporate marketing strategy. It’s important to focus on content marketing as a part of your brand marketing strategy as the creation of..
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Topics: Loyalty