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What to Look for in a POS Company

Posted by Bryan Wang
our POS is an integral and extremely important part of your business.  It doesn’t matter how savvy your advertising or well-trained your staff if your POS lets you down in the areas of security, innovation and integration with sales enhancing tools such as gift cards. The POS has evolved and you should know about POS innovations for the benefit of your business and sales. It might be easy and cost effective to go with apps or a given to choose more established (and expensive) legacy systems –..
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Topics: Point of Sale

You’re Attending a Trade Show – Now What?

Posted by Bryan Wang
You’ve signed up to attend a really promising or even famous trade show. You’ve got your business cards ready and the date marked. But it’s not enough to just show up. To get the most out of the trade show experience for yourself, your company and even your personal brand you have to try and stand out from the crowd and employ some effective trade show optimization strategies.
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Topics: Point of Sale, Loyalty, Gift Cards, News

Top Restaurant Technology Trends for 2015

Posted by Bryan Wang
Restaurateurs are well aware that patrons want more than just food when they visit a restaurant – they want a dining experience. Now restaurateurs should also expect their guests to have expectations around technological advancements and capabilities. Much like restaurant goers of yesteryear expected on-trend decor and popular and fashionable food options, they now expect a certain level of technological capability at their restaurants of choice.  The number of consumers who say technology..
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Topics: Point of Sale

Top Three Ways Customers' Credit Card Info Can Be Stolen In..

Posted by Bryan Wang
As a merchant you should be aware of the threats out there to your customers’ credit card information safety. If credit card info is stolen on your locations or premises then customers will see you as partially culpable for the stress and damages they have to suffer and will voice their anger over social media, damaging your brand’s image on very public forums. When Target’s security breach became public for example customers flooded the company’s Facebook page with complaints, visibly voicing..
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Topics: Point of Sale

Four Secrets to Mobile POS Success You Didn’t Know

Posted by Bryan Wang
In the retail sector alone Mobile Point of Sale (MPOS) is a $5.7 billion business globally.   A MPOS is a tablet, smart-phone or dedicated wireless device that performs the functions of a Point of Sale (POS) terminal. Depending on the software the MPOS can operate as a stand-alone device that’s simply linked to the business’ bank account or it can be an integrated component of a larger POS system. In recent years MPOS has become a popular option among retailers helping to line bust, combat..
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Topics: Point of Sale

Are You Behind On This Important Retail Trend?

Posted by Bryan Wang
There is a trend in retail shopping that consumers have latched onto in droves. This ‘trend’ has staying power and has changed the way consumers shop in the current context. It is omni-channel shopping and if as a retailer you do not know what it is you definitely want to read on. Omni-channel shopping entails the consumer using multiple channels – whether it be a mobile device, online stores, visiting brick-and-mortar locations or a Pinterest board – in the process of making a purchase. They..
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Topics: Point of Sale

Is Your POS Under Attack from Malware?

Posted by Bryan Wang
If you think the threat of POS malware attacks is overstated, then you only need to look at the damage done to major brands that have been successfully attacked with POS malware. Target is a prime example of the damage that can be done by an attack. They saw a 46% drop in profits after their attack, which saw 70 million records stolen that included the name, address, email and phone number of Target customers. Home Depot garnered the same negative press coverage Target did when 56 million..
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Topics: Point of Sale

Do You Need Dataculture?

Posted by Bryan Wang
“Big Data” is on every business’s agenda. While maybe not understanding what it means or how to harness it “Big Data” seems to be the buzz word on everyone’s lips. However before they start tackling “Big Data” businesses need to focus on the valuable information which can be mined from their POS, CRM and other programs. Businesses need a method or process by which to grow and nurture this data so that it serves their needs. This is called dataculture.
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Topics: Point of Sale

Here Are the Top Marketing Trends for 2015

Posted by Bryan Wang
In today’s social media savvy and hyper connected world marketing is more important than ever. Every large organization should have a marketing department staffed with marketing pros ready to get your message out there and help you sell your product or service. It is also important for company management to keep marketing considerations in mind when making key decisions and to have a general understanding and know-how of marketing principles. With marketing constantly changing however it can be..
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Topics: Point of Sale