This year, St. Patrick's lands on Wednesday, March 17th.
Traditionally the holiday is spent meeting up with your friends, attending parades, or going to bars to celebrate. However, this year over 55% of US adults confirmed that they would be avoiding gathering this year due to the pandemic. A third have confirmed that they will be celebrating the day at home with a special dinner. According to NRF and Prosper Insights & Analytics, it's predicted that the average spend will be $40.77, for a total of $5.1 billion nationwide. As a restaurant, what does this mean to you?
The Irish holiday has become a global holiday, and with almost all celebrants planning to buy some sort of St. Paddy's specific drink and meal, beyond the leprechaun green candy and beer. It's time for restaurants to offer up the most innovative Irish-inspired product for their customers.
It's time to add a little green to your menu. Don't limit yourself to only providing green drinks but also offer themed meals such as shepherd's pie, corned beef, and cabbage to the menu. There are a ton of themed drinks and food combos that you can instantly place on your menu that can significantly impact your sales for the event. Create something unique such as a signature St. Paddy combo and promote it on your website, social media, and email blast to let your customers know that even if the doors are closed, the kitchen is still open to serve you.
Even if your restaurant is closed to the public, or rather your dining room seating has been limited, your restaurant can still find the pot of gold at the end of the rainbow through your online ordering system. Don't fall short this year by not having your online order system ready for the busy day. Here at Givex, we understand how challenging it can be to start up your online order system, which is why we have the perfect offers. We've created two special ONLINE ORDERING promotions to fit your needs.
For those looking for fixed costs and predictable expenses, one promotion gives you 50% off the setup fee for Givex's Online Ordering module and a special low monthly rate OR Get the Givex Online Ordering module set up with no cost, packaged with Givex's fraud indemnification. To learn more about our limited-time offer, click here.
More than ever before, restaurants are relying on a touchless payment system to process their orders. The demand for contactless payment solutions has grown tremendously across the world. NFCW.com, an online portal that highlights emerging payment technology, recently reported that "49 countries have announced contactless payment transaction limit increases, ranging from 25% to 400%, with an average of 131%." Ensure that your online order system like Givex accepts multiple payment forms to adapt to the current cashless society.
Although St. Paddy's Day may not feel like the previous year’s, make the most out of this year's St. Patrick's Day and catch the pot of gold at the end of the rainbow.
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