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Using Gamification for Customer Engagement

Posted by Sonya Hoshmand
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Using Gamification for Customer Engagement (POS Security..

Posted by Sonya Hoshmand
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Tech Trends for Your Business in 2016

Posted by Sonya Hoshmand
The rate of technological change is even more daunting than ever and has even greater repercussions on the way businesses operate and interact with their customers. With each year comes a host of new services, new tools, and new disruptions to the market. With our experience helping translate technology into practical business solutions, here are our predictions for how new technology will shape 2016 for enterprise .  Mobile POS Systems Fed up with legacy infrastructure that is expensive to..
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Topics: Point of Sale, Gift Cards

A 5 Minute Primer on Mobile Payments

Posted by Sonya Hoshmand
Right now, mobile payments account for $50 billion in sales, compared to $2.7 trillion for credit card payments - However, projections by payment processor Worldpay indicate that by 2019 the situation will have reversed. With that kind of forecast, it’s no wonder that Walmart just launched Walmart Pay. It’s an addition to the store’s mobile app that enables customers to load their credit, debit and Walmart gift cards onto their phones for payment in-store. At checkout, the terminal will..
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Topics: Gift Cards

What You Need to Modernize Your Coupons

Posted by Sonya Hoshmand
It’s time to re-think, re-conceptualize and re-launch your coupon program. Coupons aren't about paper cut-outs from flyers anymore.  They’ve gone digital and social, with measurable results and important customer data attached.  In fact a recent study revealed that 73% of American women have printed out a coupon from a website and 53% of consumers have used discount deals sites like Groupon and LivingSocial. Coupons in general are still very popular one study reporting that 93% of Americans use..
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Topics: Gift Cards

2015 Holiday Shopping Trends - How Your Customers Will Be..

Posted by Sonya Hoshmand
With omni-channel shopping, competition from online retailers and an increased emphasis on saving, attracting holiday shoppers is more complex than ever.  Here are predicted trends for 2015 holiday shopping based on how consumers behaved in past years. These are the ways in which consumers will most likely interact with your brand this holiday shopping season! Use these insights to shape your holiday retailing strategy this year!
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Topics: Loyalty, Gift Cards

4 Things To Know About Black Friday 2015

Posted by Sonya Hoshmand
Black Friday and by extension Cyber Monday are important opportunities to grow sales. But with the changing retail landscape where omnichannel and online shopping have seemingly taken over you may be wondering how to approach the Black Friday/Cyber Monday shopping events. Read on to learn about the latest trends and developments in the world of Black Friday and Cyber Monday retailing!
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Topics: Gift Cards

How to Get Millennials to Shop With You

Posted by Sonya Hoshmand
Black Friday and by extension Cyber Monday are important opportunities to grow sales. But with the changing retail landscape where omnichannel and online shopping have seemingly taken over you may be wondering how to approach the Black Friday/Cyber Monday shopping events. Read on to learn about the latest trends and developments in the world of Black Friday and Cyber Monday retailing!
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Topics: Loyalty, Gift Cards

How to Get a Gift Card Program Ready for Holiday Season 2015

Posted by Sonya Hoshmand
Summer is just coming to an end and the holiday season will soon be upon us. Whether you’re a small, medium or large business now is the time to start thinking about your 2015 holiday season gift card program – both plastic and e-gift card.
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Topics: Gift Cards