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Hospitality Industry, Get Ready For Wedding Season!

Posted by Garbo Kwan
Spring is the season for new beginnings and in North America, one of the most popular times for people to announce their wedding plans happening later in the year. For businesses, this is also a great time to examine how you can tap into the $300 billion global wedding market.
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Topics: Loyalty, Gift Cards

Tips to Boost your Valentine's Day Sales

Posted by Bruno Winkelmann
Nowadays, besides giving gifts to significant others only, we also include our family members and close friends in Valentine's Day, turning this holiday into one of the most celebrated times of the year as well as one of the biggest spending days. At the top of the chart, North Americans are the ones going full speed towards this day. Expected to spend over $19 billion in 2018, American shoppers are craving different ideas, scavenging the web and malls for great promotions to make this one of..
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Topics: Gift Cards, Loyalty

E-Gift Cards, Customized Loyalty Programs: What Are You..

Posted by Sonya Hoshmand
As the New Year brings in new ambitions and milestones to be accomplished, it’s time to understand elements and trends that will aid you in achieving your goals this year. Whether you are running a restaurant or working in a retail store, keep the momentum going with the following New Year’s resolutions for your business.
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Topics: Gift Cards, Loyalty

Don’t Get Trampled at This Year’s Black Friday Sale. Here..

Posted by Sonya Hoshmand
It’s that time of the year again, where the whispers of Christmas carols begin to fill the air and deal-crazed shoppers are out to roam the streets. Over the years, Black Friday has become a time of excitement, unbelievable offers and a bigger turn out than the previous years. It has been projected that total spending this year will be $630 billion. One can say it is a kick starter for the holiday season. But don’t stress, here are 5 ways that Givex products will help you survive either your..
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Topics: Point of Sale, Gift Cards, Loyalty

Using Gamification for Customer Engagement

Posted by Bryan Wang
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Gift Cards, Loyalty

Using Gamification for Customer Engagement (POS Security..

Posted by Bryan Wang
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Tech Trends for Your Business in 2016

Posted by Bryan Wang
The rate of technological change is even more daunting than ever and has even greater repercussions on the way businesses operate and interact with their customers. With each year comes a host of new services, new tools, and new disruptions to the market. With our experience helping translate technology into practical business solutions, here are our predictions for how new technology will shape 2016 for enterprise .  Mobile POS Systems Fed up with legacy infrastructure that is expensive to..
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Topics: Gift Cards, Point of Sale

A 5 Minute Primer on Mobile Payments

Posted by Bryan Wang
Right now, mobile payments account for $50 billion in sales, compared to $2.7 trillion for credit card payments - However, projections by payment processor Worldpay indicate that by 2019 the situation will have reversed. With that kind of forecast, it’s no wonder that Walmart just launched Walmart Pay. It’s an addition to the store’s mobile app that enables customers to load their credit, debit and Walmart gift cards onto their phones for payment in-store. At checkout, the terminal will..
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Topics: Gift Cards

What You Need to Modernize Your Coupons

Posted by Bryan Wang
It’s time to re-think, re-conceptualize and re-launch your coupon program. Coupons aren't about paper cut-outs from flyers anymore.  They’ve gone digital and social, with measurable results and important customer data attached.  In fact a recent study revealed that 73% of American women have printed out a coupon from a website and 53% of consumers have used discount deals sites like Groupon and LivingSocial. Coupons in general are still very popular one study reporting that 93% of Americans use..
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Topics: Gift Cards