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Tips to Boost your Valentine's Day Sales

Posted by Bruno Winkelmann
Nowadays, besides giving gifts to significant others only, we also include our family members and close friends in Valentine's Day, turning this holiday into one of the most celebrated times of the year as well as one of the biggest spending days. At the top of the chart, North Americans are the ones going full speed towards this day. Expected to spend over $19 billion in 2018, American shoppers are craving different ideas, scavenging the web and malls for great promotions to make this one of..
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Topics: Loyalty, Gift Cards

E-Gift Cards, Customized Loyalty Programs: What Are You..

Posted by Sonya Hoshmand
As the New Year brings in new ambitions and milestones to be accomplished, it’s time to understand elements and trends that will aid you in achieving your goals this year. Whether you are running a restaurant or working in a retail store, keep the momentum going with the following New Year’s resolutions for your business.
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Topics: Loyalty, Gift Cards

Don’t Get Trampled at This Year’s Black Friday Sale. Here..

Posted by Sonya Hoshmand
It’s that time of the year again, where the whispers of Christmas carols begin to fill the air and deal-crazed shoppers are out to roam the streets. Over the years, Black Friday has become a time of excitement, unbelievable offers and a bigger turn out than the previous years. It has been projected that total spending this year will be $630 billion. One can say it is a kick starter for the holiday season. But don’t stress, here are 5 ways that Givex products will help you survive either your..
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Topics: Point of Sale, Loyalty, Gift Cards

Using Gamification for Customer Engagement

Posted by Bryan Wang
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

Using Gamification for Customer Engagement (POS Security..

Posted by Bryan Wang
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..
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Topics: Loyalty, Gift Cards

What You Need to Modernize Your Coupons

Posted by Bryan Wang
It’s time to re-think, re-conceptualize and re-launch your coupon program. Coupons aren't about paper cut-outs from flyers anymore.  They’ve gone digital and social, with measurable results and important customer data attached.  In fact a recent study revealed that 73% of American women have printed out a coupon from a website and 53% of consumers have used discount deals sites like Groupon and LivingSocial. Coupons in general are still very popular one study reporting that 93% of Americans use..
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Topics: Gift Cards

How to Get Millennials to Shop With You

Posted by Bryan Wang
Black Friday and by extension Cyber Monday are important opportunities to grow sales. But with the changing retail landscape where omnichannel and online shopping have seemingly taken over you may be wondering how to approach the Black Friday/Cyber Monday shopping events. Read on to learn about the latest trends and developments in the world of Black Friday and Cyber Monday retailing!
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Topics: Loyalty, Gift Cards

How to Get a Gift Card Program Ready for Holiday Season 2015

Posted by Bryan Wang
Summer is just coming to an end and the holiday season will soon be upon us. Whether you’re a small, medium or large business now is the time to start thinking about your 2015 holiday season gift card program – both plastic and e-gift card.
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Topics: Gift Cards

Why a Small Business Should Have a Gift Card Program

Posted by Bryan Wang
Every decision matters, especially when you are a small business owner. Who to hire, what marketing strategy to deploy, what location to choose, to name a few,  all have an important impact on your potential for future success. You want to maximize your chances of making a profit so you can build a thriving business. But even with the perfect location, great website, trendy Facebook page etc.  in place are you truly ready to maximize the chances of making sales? If you want increased profit..
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Topics: Gift Cards