Consumers are now, in 2015, more informed, mobile and socially- connected than ever. In 2014 actual store visits declined by 14.6 percent and data suggests that those who did go to stores research their purchases heavily online first before visiting a brick and mortar location. In 2013 online orders increased 63% during the holiday season compared to the previous year, with 20% of holiday sales and 25% of Thanksgiving and Black Friday sales made on mobile devices. So what do these stats mean?..
Point of Sale,