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Using Gamification for Customer Engagement (POS Security Guide)

Posted by Bryan Wang   February 4, 2016

As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest.Gamification is the incorporation..

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2015 Holiday Shopping Trends - How Your Customers Will Be..

Posted by Bryan Wang   November 12, 2015
With omni-channel shopping, competition from online retailers and an increased emphasis on saving, attracting holiday shoppers is more complex than ever.  Here are predicted trends for 2015 holiday shopping based on how consumers behaved in past years. These are the ways in which consumers will most likely interact with your brand this holiday shopping season! Use these insights to shape your holiday retailing strategy this year!
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Topics: Loyalty, Gift Cards

What Your Brand Marketing Strategy May Be Missing

Posted by Bryan Wang   November 5, 2015
The only constant in marketing is that change is constant.  With new techniques, trends, tools and best practices always emerging it is important for a brand marketer to stay on top of the latest developments. Remember audience preferences are always evolving.  With 2016 on the horizon your company marketing team may be gearing up to renew and re-jig the corporate marketing strategy. It’s important to focus on content marketing as a part of your brand marketing strategy as the creation of..
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Topics: Loyalty

Your Hotel Loyalty Program – What You Need to Know

Posted by Bryan Wang   October 28, 2015
Hotel guests and business and leisure travelers alike are continually on the lookout for excellent service, amenities and experiences from their hotel of choice. For the modern traveller hotel loyalty programs have very much become part of this desire, with specialized offers, membership perks and VIP treatment all being sought after by potential guests. A hotel loyalty program can benefit you the hotelier as well. In fact hotel loyalty programs can be very effective in attracting customers and..
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Topics: Loyalty

Why Your Native Mobile App Could Be a Big Mistake

Posted by Bryan Wang   October 21, 2015
Your brand may be thinking it is time to launch your very own native app. After-all every consumer seems to be on their apps via their smartphones and you want to get in on this popular trend.  Definition: A native mobile app is installed on the device (i.e. smartphone or tablet) itself with access to its features and functions. It is built using the device’s native programming language and only run on their designated platform. As such Android apps can’t run on iOS, iOS apps can’t run on..
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Topics: Loyalty

Get More Customers for Your Restaurant

Posted by Bryan Wang   October 15, 2015
Consumer preferences and wants in regards to their restaurant dining options have gone through a significant transformation. These changing preferences have impacted food culture in such a way that the wise restaurateur has to re-assess how their brand is being presented to the world as well as re-evaluate their menu items. Here we go over the current trends in the food world and link them to what you can do to attract customers and patrons to your establishment.  Consider these tips in your..
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Topics: Loyalty

How to Get Millennials to Shop With You

Posted by Bryan Wang   September 30, 2015
Black Friday and by extension Cyber Monday are important opportunities to grow sales. But with the changing retail landscape where omnichannel and online shopping have seemingly taken over you may be wondering how to approach the Black Friday/Cyber Monday shopping events. Read on to learn about the latest trends and developments in the world of Black Friday and Cyber Monday retailing!
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Topics: Loyalty, Gift Cards

Top Website Design Trends for 2016

Posted by Bryan Wang   September 16, 2015
It’s already time to think about 2016. Especially if you’re thinking of redesigning your brand’s website or just implementing a few tweaks.  Here are some key web design trends – some new and some a continuation from 2015.
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Topics: Loyalty

Is Content King? Using Content Marketing for Business Growth

Posted by Bryan Wang   September 9, 2015
Content marketing is defined as the creation and distribution of valuable, relevant, and consistent content to drive profitable customer action and to attract and retain target audiences. It is used in the context of a strategic marketing approach.  Still unclear as to what content marketing is?
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Topics: Loyalty

Your Omnichannel Loyalty Strategy - Use These Steps

Posted by Bryan Wang   September 2, 2015
Here’s what omnichannel loyalty is and why it matters for your business: Definition – Your customers now expect you to know who they are, what they have purchased and their preferred methods of interacting with you, while at the same time not wanting your business to compromise their security or privacy. Omnichannel loyalty programs address this expectation as they deliver engagement via multiple channels to meet the needs of each customer via their individual preferences.
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Topics: Loyalty

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