According to Harvard Business School, increasing customer retention rates by 5% increases profits by 25% to 95%. Remember W. Edwards Deming’s assertion that, “Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them”. In fact most of a brand’s revenue comes from its loyal, repeat customers. This is as your loyal top 10% customers spend 3x more per order than the lower 90%. Also note that if you can get a customer to..
Point of Sale